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Carbon August/Z - Influencer Business Plan - July 2021 Course
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Z - Influencer Business Plan - July 2021 Course

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Contents

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Welcome to the Influencer Business Plan

The official course portal for the Spring 2021 semester.
Welcome, welcome, welcome!
About Me Form
Guide To Slack

Module 1: Brand Identity

Determine your mission as an influencer, tone of voice, and target demographic down to the smallest details.

Assignment Calendar: July 18th - July 25th
Day 1/40: Talk Money To Me - July 18th (Assignment 1)
Day 2/40: Mission Statement - July 19th (Assignment 2)
Day 3/40: SWOT Analysis - July 20th (Assignment 3)
Day 4/40: Managing Your Time - July 21st (Assignment 4)
Day 5/40: Heroes & Villains - July 22nd (Assignment 5)
Day 6/40: Building Your Target Demo - July 23rd (Assignment 6)
Day 7/40: Like Uber But For... - July 24th (Assignment 7)
Day 8/40: Brand Personality - July 25th (Assignment 8)

Module 2: Expertise

Identify the skills and credentials that make you an expert in your niche. Write killer social summaries, bios, and partnership pages. Compose an impressive portfolio even if you've never done a campaign before.
Assignment Calendar: July 26th - July 29th
Day 9/40: July 26th - Credentials & Authority (Assignment 9)
Day 10/40: July 27th - Social Media And Website Bios (Assignment 10)
Day 11/40: July 28th - Your Portfolio (Assignment 11)
Day 12/40: July 29th - Collaborations & Partnerships (Assignment 12)

Module 3: Social Audience

Create social media channels that provide value. Generate shareable content that will bring audiences to you. Decide if a paid ad strategy is the right way to grow your audience.
Assignment Calendar: July 30th - August 4th
Day 13/40: July 30th - Social Media Mindset (Assignment 13)
Day 14/40: July 31st - Instagram & Tiktok Assessment (Assignment 14)
Day 15/40: August 1st - YouTube Assessment (Assignment 15)
Day 16/40: August 2nd - Clubhouse Assessment (Assignment 16)
Day 17/40: August 3rd - Facebook & Twitter Assessment (Assignment 17)
Day 18/40: August 4th - Paid Ad Strategy (Assignment 18)

Module 4: Content Strategy

Choose a theme/template that has a great UX. Create a content strategy for your blog. Design a newsletter your audience will gladly open.
Assignment Calendar: August 5th - August 8th
Day 19/40: August 5th - Choosing a theme / UX Design (Assignment 19 - Video)
Day 20/40: August 6th - Choosing a theme / UX Design (Assignment 20)
Day 21/40: August 7th - Creating a Content Strategy (Assignment 21)
Day 22/40: August 8th - Using Pinterest & Google Trends (Assignment 22)

Module 5: SEO

Learn the best strategies for Search Engine Optimization. Start using Pinterest to drive traffic to your blog. Discover how Google trends can drive your content calendar.
Assignment Calendar: August 9th - August 10th
Day 23/40: August 9th - The 411 on SEO (Assignment 23)
Day 23/40: August 9th - The 411 on SEO (Assignment 23b - Video 1)
Day 23/40: August 9th - The 411 on SEO (Assignment 23c - Video 2)
Day 24/40: August 10th - Pinterest: The Traffic Generator (Assignment 24)
Day 24/40: August 10th - Pinterest- The Traffic Generator (Assignment 24b - Video)

Module 6: Blog Monetization

Optimize your blog for a user shopping experience. Generate revenue through rewardStyle and Shopstyle Collective.Learn the best strategies for gaining acceptance to an ad platform like Mediavine.
Assignment Calendar: August 11th - August 15th
Day 25/40: August 11th - Email List 101 (Assignment 25 - Video)
Day 26/40: August 12th - Building Your Newsletter (Assignment 26)
Day 27/40: August 13th - Blog Shoppability & Affiliate Links (Assignment 27)
Day 27/40: August 13th - Working with rewardStyle - Video (Assignment 27b)
Day 27/40: August 13th - Working with ShopStyle Collective - Video (Assignment 27c)
Day 27/40: August 13th - Affiliate Marketing As An Influencer with Coco Bassey - Video - (Assignment 27d)
Day 28/40: August 14th - Display Ads (Assignment 28)
Day 29/40: August 15th - Putting It All Together On The Blog (Assignment 29)
Day 29/40: August 15th - Putting It All Together On The Blog - Video (Assignment 29b)

Module 7: Media Kits & Public Profile

Design an effective media kit for brands, press, and event bookers. Pitch podcasts hosts and members of the media. Land speaking gigs at conferences and industry events. Barter with hotels and lifestyle brands to cultivate your image.
Assignment Calendar: August 16th - August 21st
Day 30/40: August 16th - The Basics (Assignment 30)
Day 31/40: August 17th - Bragging Rights & Spin Stories (Assignment 31)
Day 32/40: August 18th - Five Page Design & One Sheet Design (Assignment 32)
Day 33/40: August 19th - Podcasts & Influencer Collaborations (Assignment 33)
Day 34/40: August 20th - Speaking Engagements & Hosting (Assignment 34)
Day 35/40: August 21st - Local & National Press (Assignment 35)

Module 8: Pitching & Fees

Create pitch letters to land campaigns with your favorite brands. Learn EXACTLY how much to charge and what packages to offer. Negotiate with confidence and redline contracts like a pro.
Assignment Calendar: August 22nd - August 23rd
Day 36/40: August 22nd - Life's A Pitch... And Then You Hit Send (Assignment 36)
Day 37/40: August 23rd - How The Hell Do I Price This? (Assignment 37)
Day 37/40: August 23rd - How The Hell Do I Price This? - The Official Guide (Assignment 37)
Day 37/40: August 23rd - How The Hell Do I Price This? - Video (Assignment 37c)

Module 9: Expansion

Find a manager, agent, and other team members. Register your LLC and run your brand like a business. Create and promote products and services that have YOUR name on them.
Assignment Calendar: August 24th - August 26th
Day 38/40: August 24th - Sell Your Expertise (Assignment 38)
Day 39/40: August 25th - Build Your Team (Assignment 39)
Day 40/40: August 26th - Run Your Business (Assignment 40)

Module 10: Capstone Project

Capstone Project

Additional Resources

Sample Influencer Contract