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Carbon August/Influencer Business Plan - October 2021 Course
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Influencer Business Plan - October 2021 Course

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Contents

Welcome to the Influencer Business Plan

The official course portal for the Spring 2021 semester.
Welcome, welcome, welcome!
About Me Form
Guide To Slack

Module 1: Brand Identity

Determine your mission as an influencer, tone of voice, and target demographic down to the smallest details.

Assignment Calendar: October 10th - October 17th
Day 1/40: Talk Money To Me - October 10th (Assignment 1)
Day 2/40: Mission Statement - October 11th (Assignment 2)
Day 3/40: SWOT Analysis - October 12th (Assignment 3)
Day 4/40: Managing Your Time - October 13th (Assignment 4)
Day 5/40: Heroes & Villains - October 14th (Assignment 5)
Day 6/40: Building Your Target Demo - October 15th (Assignment 6)
Day 7/40: Like Uber But For... - October 16th (Assignment 7)
Day 8/40: Brand Personality - October 17th (Assignment 8)

Module 2: Expertise

Identify the skills and credentials that make you an expert in your niche. Write killer social summaries, bios, and partnership pages. Compose an impressive portfolio even if you've never done a campaign before.
Assignment Calendar: October 18th - October 21st
Day 9/40: October 18th - Credentials & Authority (Assignment 9)
Day 10/40: October 19th - Social Media And Website Bios (Assignment 10)
Day 11/40: October 20th - Your Portfolio (Assignment 11)
Day 12/40: October 21st - Collaborations & Partnerships (Assignment 12)

Module 3: Social Audience

Create social media channels that provide value. Generate shareable content that will bring audiences to you. Decide if a paid ad strategy is the right way to grow your audience.
Assignment Calendar: October 22nd - October 27th
Day 13/40: October 22nd - Social Media Mindset (Assignment 13)
Day 14/40: October 23rd - Instagram & Tiktok Assessment (Assignment 14)
Day 15/40: October 24th - YouTube Assessment (Assignment 15)
Day 16/40: October 25th - Clubhouse Assessment (Assignment 16)
Day 17/40: October 26th - Facebook & Twitter Assessment (Assignment 17)
Day 18/40: October 27th - Paid Ad Strategy (Assignment 18)

Module 4: Content Strategy

Choose a theme/template that has a great UX. Create a content strategy for your blog. Design a newsletter your audience will gladly open.
Assignment Calendar: October 28th - October 31st
Day 19/40: October 28th - Choosing a theme / UX Design (Assignment 19 - Video)
Day 20/40: October 29th - Choosing a theme / UX Design (Assignment 20)
Day 21/40: October 30th - Creating a Content Strategy (Assignment 21)
Day 22/40: October 31st - Using Pinterest & Google Trends (Assignment 22)

Module 5: SEO

Learn the best strategies for Search Engine Optimization. Start using Pinterest to drive traffic to your blog. Discover how Google trends can drive your content calendar.
Assignment Calendar: November 1st - November 2nd
Day 23/40: November 1st - The 411 on SEO (Assignment 23)
Day 23/40: November 1st - The 411 on SEO (Assignment 23b - Video 1)
Day 23/40: November 1st - The 411 on SEO (Assignment 23c - Video 2)
Day 24/40 - November 2nd - Pinterest: The Traffic Generator (Assignment 24)
Day 24/40 - November 2nd - Pinterest- The Traffic Generator (Assignment 24b - Video)

Module 6: Blog Monetization

Optimize your blog for a user shopping experience. Generate revenue through rewardStyle and Shopstyle Collective.Learn the best strategies for gaining acceptance to an ad platform like Mediavine.
Assignment Calendar: November 3rd - November 7th
Day 25/40: November 3rd - Email List 101 (Assignment 25 - Video)
Day 26/40: November 4th - Building Your Newsletter (Assignment 26)
Day 27/40: November 5th - Blog Shoppability & Affiliate Links (Assignment 27)
Day 27/40: November 5th - Working with rewardStyle - Video (Assignment 27b)
Day 27/40: November 5th - Working with ShopStyle Collective - Video (Assignment 27c)
Day 27/40: November 5th - Affiliate Marketing As An Influencer with Coco Bassey - Video - (Assignment 27d)
Day 28/40: November 6th - Display Ads (Assignment 28)
Day 29/40: November 7th - Putting It All Together On The Blog (Assignment 29)
Day 29/40: November 7th - Putting It All Together On The Blog - Video (Assignment 29b)

Module 7: Media Kits & Public Profile

Design an effective media kit for brands, press, and event bookers. Pitch podcasts hosts and members of the media. Land speaking gigs at conferences and industry events. Barter with hotels and lifestyle brands to cultivate your image.
Assignment Calendar: November 8th - November 13th
Day 30/40: November 8th - The Basics (Assignment 30)
Day 31/40: November 9th - Bragging Rights & Spin Stories (Assignment 31)
Day 32/40: November 10th - Five Page Design & One Sheet Design (Assignment 32)
Day 33/40: November 11th - Podcasts & Influencer Collaborations (Assignment 33)
Day 34/40: November 12th - Speaking Engagements & Hosting (Assignment 34)
Day 35/40: November 13th - Local & National Press (Assignment 35)

Module 8: Pitching & Fees

Create pitch letters to land campaigns with your favorite brands. Learn EXACTLY how much to charge and what packages to offer. Negotiate with confidence and redline contracts like a pro.
Assignment Calendar: November 14th - November 15th
Day 36/40: November 14th - Life's A Pitch... And Then You Hit Send (Assignment 36)
Day 37/40: November 15th - How The Hell Do I Price This? (Assignment 37)
Day 37/40: November 15th - How The Hell Do I Price This? - The Official Guide (Assignment 37)
Day 37/40: November 15th - How The Hell Do I Price This? - Video (Assignment 37c)

Module 9: Expansion

Find a manager, agent, and other team members. Register your LLC and run your brand like a business. Create and promote products and services that have YOUR name on them.
Assignment Calendar: November 16th - November 18th
Day 38/40: November 16th - Sell Your Expertise (Assignment 38)
Day 39/40: November 17th - Build Your Team (Assignment 39)
Day 40/40: November 18th - Run Your Business (Assignment 40)

Module 10: Capstone Project

Capstone Project

Additional Resources

Sample Influencer Contract