MODULE 1 - BRAND IDENTITY
Determine your mission as an influencer, tone of voice, and target demographic down to the smallest details.
MODULE 2 - EXPERTISE
Identify the skills and credentials that make you an expert in your niche. Write killer social summaries, bios, and partnership pages. Compose an impressive portfolio even if you've never done a campaign before.
MODULE 3 - SOCIAL AUDIENCE
Create social media channels that provide value. Generate shareable content that will bring audiences to you. Decide if a paid ad strategy is the right way to grow your audience.
MODULE 4 - CONTENT STRATEGY
Choose a theme/template that has a great UX. Create a content strategy for your blog. Design a newsletter your audience will gladly open.
MODULE 5 - SEO
Learn the best strategies for Search Engine Optimization. Start using Pinterest to drive traffic to your blog. Discover how Google trends can drive your content calendar.
MODULE 6 - BLOG MONETIZATION
Optimize your blog for a user shopping experience. Generate revenue through rewardStyle and Shopstyle Collective. Learn the best strategies for gaining acceptance to an ad platform like Mediavine.
MODULE 7 - MEDIA KITS & PR
Design an effective media kit for brands, press, and event bookers. Pitch podcast hosts and members of the media. Land speaking gigs at conferences and industry events. Barter with hotels and lifestyle brands to cultivate your image.
MODULE 8 - PITCHING & FEES
Create pitch letters to land campaigns with your favorite brands. Learn EXACTLY how much to charge and what packages to offer. Negotiate with confidence and redline contracts like a pro.
MODULE 9 - EXPANSION
Find a manager, agent, and other team members. Register your LLC and run your brand like a business. Create and promote products and services that have YOUR name on them.
